VideoinPackaging

Put Medical Information “on Paper Screens”

— A New Guide to Video Brochure Applications in Healthcare, Pharma, and Biotech

Still relying on bulky manuals, PowerPoint decks, or mobile apps to communicate with doctors and patients?
All you need is a brochure that plays video — and suddenly, 95% of your message gets remembered, not just 10%.

1. Why Healthcare Professionals Choose Video Brochures

Doctors receive over 150 pieces of information daily. A printed brochure with an embedded LCD screen achieves open rates up to 95%, helping key messages stand out.

No Wi-Fi or passwords needed—just open and play anytime, anywhere: in wards, conferences, or cleanrooms.

Equipped with a high-capacity battery to support multiple replays during rounds, training sessions, or patient consultations without needing frequent charging.

Videos are stored locally on the device, preventing forwarding or downloading, ensuring sensitive medical information stays secure and compliant.

2.Four Golden Application Scenarios

Scenario Core Pain Point Video Brochure Solution
Hospitals · Patient Education
“Text-only instructions hard to understand”
Video demos + illustrated steps, with physical buttons for pain management/post-op care/medication guidance
Pharma · Academic Promotion
Doctors’ time fragmented
4.3” mini version given during reps’ visits; built-in 3 MOA animations and real cases, review anytime
Medical Devices · Investment/Purchasing
Equipment complex, long decision chain
7” hard-shell + USB port; update clinical data, ROI calculators, and user interviews
Biotech · Fundraising Roadshows
Scientific language hard to grasp
10” book-style + fold-out; left page replaceable data sheet, right page video showing platform tech and pipeline

3.Key Benefits of Video Brochures for Medical Use

Viewers retain up to 95% of information from video content, compared to only about 10% from text. Complex concepts like MOA animations, device demos, and clinical outcomes become easier to understand and remember.

Video files can be quickly swapped via USB-C or optional OTA updates, perfect for adapting to new product launches, updated guidelines, or adding languages.

Store up to 8 video segments in one device. Physical buttons or touch menus allow healthcare professionals to switch languages or access different videos on-the-go—ideal for international experts and diverse clinical scenarios.

The brochure cover can be custom-printed and tailored to fit healthcare branding needs, making it suitable for hospital education, pharmaceutical marketing, or biotech presentations.

4.Real-World Case Studies at a Glance

AstraZeneca

Compact 4.3inch screen with Landscape A5 cover

Abbott

Standard 7inch HD screen with A4 Portrait Cover 

RX2Live

Compact 5inch screen with A5 Hardcover 

Cannabis CLINICS

5inch screen with custom cover size

5.Step Practical Implementation Guide

  • Step 1.Selection

    Choose the right screen size and casing materials based on the usage environment — typically 4.3", 7", or 10" displays. Opt for alcohol-resistant and anti-fingerprint finishes in clinical settings.

  • Step 2.Scripting

    Structure the video content using the “Problem–Impact–Solution–Action” framework, keeping it within 60–90 seconds. Add subtitles to ensure the message remains clear even when muted.

  • Step 3.Interaction

    Incorporate 3–5 physical buttons or a touch menu to break down complex information into digestible sections, improving user experience and retention.

  • Step 4.Compliance

    Ensure the content language complies with regulatory standards (e.g., hospital education or pharma promotional guidelines) and reserve space for future content updates if needed.

  • Step 5.Tracking

    Embed a unique NFC chip or QR code on the back cover or within the brochure to link with your CRM. This allows real-time engagement tracking and measurable ROI analysis.

🚀 Simplify medical communication. Elevate patient engagement.

Contact us today for complimentary samples, catalogs, and custom consultation.📩

    × How can I help you?